A few months ago, I had the privilege of partnering with Estée Lauder for a stunning multi-day influencer event in Miami, Florida. This event, featuring their popular Beautiful Magnolia fragrance, gave guests a chance to experience something truly unique: live bottle engraving and custom painting. The personalized touch of engraving and painting on each perfume bottle made the event stand out, leaving attendees with a one-of-a-kind collectible to remember the experience.

The Power of Personalization at Influencer Events:

In the world of luxury brand activations, personalization is key to creating lasting impressions. At Estée Lauder's event, this was achieved through live customizations that elevated the guest experience. The ability to personalize bottles on-site made it not just an event but a memorable, hands-on experience. Guests lined up eagerly to have their names or special messages engraved onto their Beautiful Magnolia bottles. The excitement was palpable as they witnessed their unique creations unfold before their eyes. This instant personalization not only showcased the artistry behind the engraving but also connected each attendee to the brand in a deeply personal way.

Personalized activations like this one are more than just a trend—they're a powerful tool for luxury events. When people receive a custom piece made just for them, it creates a deeper connection and a memorable experience that goes beyond the usual promotional giveaway.

Why Live Engraving and Painting is Ideal for Influencer Events:

Live bottle engraving and custom painting provide a dynamic, interactive experience that captures the essence of influencer events. Rather than just offering a product or giveaway, brands can engage guests in the creative process, allowing them to walk away with a piece that is uniquely theirs.

For influencer events, this is crucial. Influencers and their followers often seek out authenticity and experiences that they can share on social media. Customization offers an easy way for influencers to showcase a memorable moment, and when the experience is tied to a luxury brand like Estée Lauder, it’s even more impactful.

The ability to create something tangible and personalized instantly appeals to the “I was here” mentality that influencers love to promote, giving them a meaningful story to share with their audience.

Behind the Scenes of the Event: Crafting Memorable Experiences:

The event took place at The Sacred Space in Miami, a location perfect for showcasing the artistry and attention to detail that went into the engraving and painting. As the engraver and painter, it was a privilege to be a part of such a thoughtful and intimate experience. The guests had the chance to watch each personalized piece come to life before their eyes, an experience that added even more value to their overall event experience.

Being able to see people’s reactions to their custom pieces made it all worthwhile. Many attendees expressed their excitement over receiving a personalized item that reflected the brand’s elegance and their own individual style.

Estée Lauder’s influencer event in Miami showed just how impactful personalized activations can be. From the live bottle engraving to the hand-painted magnolias, guests were treated to a luxury experience that left a lasting impression. Whether for trade shows, product launches, or influencer gatherings, incorporating live customization like engraving and painting can elevate any event, making it not only memorable but also meaningful.

If you’re planning an event and want to make it unforgettable, incorporating live engraving or painting can create a truly personal and lasting experience for your guests. Contact us at A Handful of Letters to bring the art of live personalization to your next event! You can also email us at hello@ahandfulofletters.com for more information.

XO,

Valentina, owner and lead calligrapher/engraver