Live Calligraphy for Moët & Chandon at Art Basel Miami 2022
A Luxury Calligraphy Experience in Miami
Luxury brands constantly seek unique and immersive experiences to captivate their audience, and live calligraphy is one of the most elegant ways to create a memorable brand activation. As a live event calligrapher, I specialize in on-site personalization, helping brands elevate their events with customized keepsakes.
In 2022, I had the privilege of collaborating with Moët & Chandon at the prestigious Four Seasons Hotel in Surfside, Miami for their Art Basel event. This activation allowed guests to take home a personalized mini champagne bottle, hand-lettered on the spot in my signature calligraphy style.
If you're searching for a luxury calligraphy artist for live events, this post will give you a closer look at what I do and how I can help brands create unforgettable experiences for their VIP guests.
Personalized Champagne Bottles – A Bespoke Art Basel Activation
Bringing Luxury Calligraphy to Moët & Chandon
Art Basel Miami is one of the most high-profile art and luxury events in the world, attracting VIP guests, influencers, collectors, and top-tier brands. Moët & Chandon, known for its exquisite champagne and refined branding, wanted to offer an exclusive personalization experience at its Four Seasons event.
That’s where I came in! I was hired by HangarFour, a premier experiential marketing agency, to provide live calligraphy on mini Moët & Chandon bottles for guests. This personalization station gave attendees a one-of-a-kind experience, allowing them to leave with a customized bottle featuring their name or initials in elegant calligraphy.
From the moment guests arrived, they were delighted by the luxury touch that hand-lettered details brought to their evening. Seeing their names written in real time on a bottle of Moët made the experience feel even more special.
A Behind-the-Scenes Look at the Event
This live calligraphy event was one of my most memorable projects, not only because of the high-end setting but because of the way guests responded to the experience.
On-Site Personalization: I customized over 100 mini champagne bottles in just 3.5 hours, ensuring every guest left with a stunning keepsake.
Luxury Venue: The event took place at Lido, the Four Seasons Surfside’s iconic restaurant, known for its sophisticated ambiance and world-class hospitality.
Social Media Buzz: Attendees were so captivated by the live calligraphy that they filmed and shared the experience across their social platforms, tagging Moët & Chandon and capturing the artistry in action.
Due to the overwhelming demand, I was asked to extend my time at the event, further proving how much guests loved the activation!
The Beauty of Handwritten Personalization
While engraving is a popular choice for personalizing glassware and bottles, this event showcased the beauty and versatility of hand-painted calligraphy. Using high-quality permanent ink and specialized paint markers, I ensured each bottle had a luxury finish that was long-lasting yet delicate without compromising the safety of the bottle and guests (it is not recommended to engraved pressurized items).
There’s something extra special about watching an artist personalize an item right before your eyes—it turns a simple gift into an exclusive work of art.
Why Luxury Brands Choose Live Calligraphy
As a live event artist, I work with luxury brands across industries, including fashion, beauty, fine spirits, jewelry, and hospitality, to create elevated client experiences. Personalized items aren’t just about aesthetics—they enhance brand perception, customer loyalty, and event engagement.
The Impact of On-Site Personalization for Brands
Enhances Brand Experience – Live calligraphy creates a premium, one-of-a-kind experience that aligns with a brand’s elegant and high-end identity.
Drives Social Media Engagement – Guests love sharing personalized items on Instagram, TikTok, and LinkedIn, increasing a brand’s organic reach and event visibility.
Strengthens Customer Connection – Luxury is all about exclusivity. Offering customization in real time makes guests feel valued and enhances their connection to the brand.
Encourages Brand Loyalty – Personalized gifts make a lasting impression, ensuring guests associate the positive experience with the brand long after the event.
This is why top-tier brands like Moët & Chandon, Louis Vuitton, and Cartier integrate live calligraphy and engraving into their activations. It’s a simple yet powerful way to make customers feel special.
Big thanks to Moët & Chandon and HangarFour for a beautiful night in Miami!
Luxury Event Calligraphy in Miami, Orlando and Nationwide
If you're looking to elevate your next brand event with a luxury calligraphy experience, I offer on-site personalization for corporate activations, PR events, luxury retail experiences, and high-end weddings.
Where I Offer Live Calligraphy & Engraving:
Miami, Orlando, Tampa, West Palm Beach, Jacksonville, Naples, and throughout Florida
Nationwide travel available for brand activations and corporate events
Book A Handful of Letters for Your Next Event
✨ Luxury brands trust me to create unforgettable live art experiences—and I’d love to do the same for you! Whether it’s a corporate gifting event, product launch, or VIP activation, I can help you engage your guests with bespoke, hand-lettered keepsakes.
Let’s make your next event extraordinary! Fill out my booking form here or email me at hello@ahandfulofletters.com to discuss how we can create something magical together.
XO,
Valentina, owner and lead artist
