Live Engraving for Make Up by Mario’s Pop-Up at Sephora in Disney Springs
A Personal Touch at Make Up by Mario’s Pop-Up Event
When Make Up by Mario held a special pop-up meet and greet event at Sephora in Disney Springs, it was the perfect opportunity to showcase a one-of-a-kind live engraving experience. Guests attending the event were treated to an exclusive chance to personalize their purchases from the Make Up by Mario collection with their names or initials engraved on a selection of beauty products, including lipsticks, brushes, and more.
As a makeup artist who has worked with Kim Kardashian and founded his own hugely successful brand, Mario Dedivanovic—known as Make Up by Mario—has a reputation for creating flawless looks that blend artistry with accessible beauty. Guests at the event were excited to meet Mario, and the engraving activation served as the perfect complement to the experience.
Personalized Beauty Gifts for Every Attendee
With the hustle and bustle of the pop-up event, each guest was eager to engage with the personalization station, where they could choose to engrave their Make Up by Mario products. From lipsticks to brushes, each item was carefully engraved with calligraphy that reflected the personalized touch Mario’s brand is known for. Guests could select their initials or full names, making their beauty products truly unique to them.
This on-the-spot engraving took the gift-with-purchase experience to the next level. Not only did customers walk away with premium beauty products, but they also left with a personalized treasure—an experience that tied the event together and added a memorable element that couldn’t be found anywhere else.
Our team worked quickly and efficiently to engrave over 100 beauty products during the event, providing personalizedand luxurious keepsakes for every guest who attended. The engraving station became a highlight of the event, drawing attention from the crowd and turning each guest’s purchase into a unique piece of art.
Mario Dedivanovic: The Man Behind the Magic
For those who might not be familiar with Mario Dedivanovic, he is the celebrity makeup artist who has worked closely with Kim Kardashian for over a decade. Mario is credited with creating the iconic “Kardashian glam” look, which helped solidify him as one of the leading makeup artists in the world. His mastery of makeup techniques and his ability to enhance a person's natural beauty has earned him a loyal following, with A-list celebrities seeking out his expertise for red carpet events, photoshoots, and personal appearances.
Mario’s passion for makeup artistry led him to create his own brand, Make Up by Mario, where he offers high-quality beauty products that reflect his philosophy of creating universally flattering shades for everyone. The pop-up event at Sephora in Disney Springs was a perfect way to bring his collection directly to his fans, providing a chance for attendees to meet Mario in person, learn his makeup tips, and experience the personalized engraving activation.
Why Live Engraving Makes a Difference at Beauty Events
Beauty events are all about experiential marketing—giving customers a chance to engage with the brand in a personal and meaningful way. This is where live engraving shines. Whether it’s a customized lipstick or an engraved makeup brush, adding that personal touch creates a lasting memory for guests.
At Make Up by Mario’s event, live engraving was the centerpiece of personalization, allowing attendees to leave with beauty products that felt uniquely theirs. As an attendee, receiving a personalized beauty gift makes the experience feel exclusive and helps to deepen the connection to the brand. It’s not just about the makeup; it’s about creating something special that will be remembered long after the event.
Live engraving also enhances brand loyalty. When attendees get something customized, they feel more connected to the brand and are more likely to share their experiences with others, whether it’s through social media posts or word of mouth. By offering this type of luxury service, Make Up by Mario strengthened its bond with customers and left a lasting impression on everyone who participated.
The Fun and Memorable Sephora Pop-Up Experience
The Sephora pop-up at Disney Springs was designed to be a celebration of beauty, artistry, and community. Guests not only had the chance to meet Mario Dedivanovic, but they were also treated to makeup tutorials, product samples, and personalized experiences like the live engraving activation.
The energy at the event was infectious, and guests eagerly lined up to engrave their products while chatting with others and discussing their favorite Make Up by Mario items. This activation created an immersive experience that allowed guests to interact with the brand in a unique and meaningful way, making them feel like a part of the Make Up by Mario community.
Why Personalization Is Key to Successful Beauty Events
In today’s beauty market, personalization is more important than ever. Consumers want to feel special and valued by the brands they choose. This is why incorporating live personalization into events like the Make Up by Mario pop-up is such a powerful strategy. Guests leave feeling like they’ve had a one-on-one experience with the brand, making them more likely to return and recommend the brand to others.
Adding a live engraving activation gives brands like Make Up by Mario the opportunity to offer something distinctivethat competitors might not. It’s the kind of luxury touch that turns an average event into a memorable experience, and it’s something that stays with attendees long after the event ends.
Make Your Next Event Truly Special with Live Engraving
Whether you’re hosting a pop-up, product launch, or customer appreciation event, live engraving is a great way to add a personal touch that will make your event stand out. It’s a unique way to elevate your brand experience and create lasting memories for your guests.
At A Handful of Letters, we specialize in live engraving services, offering customization for a wide variety of products, from makeup and beauty items to fashion accessories and more. We’re ready to bring the same luxury experience to your next event, ensuring that your guests leave with one-of-a-kind keepsakes that they’ll cherish forever.
To book A Handful of Letters for your next live engraving event, reach out to us at hello@ahandfulofletters.com or fill out our online form for more information. We’d love to help create a unique and personalized experience for your guests! We’re based in Orlando FL, but available for events nationwide.
