The Power of Live Customization: Leather Embossing for Will Trent’s Season Launch Event
Luxury brand activations and live event calligraphy have become essential elements of high-end marketing strategies. Recently, I had the incredible opportunity to provide live leather embossing for ABC Networks at the launch event for the new season of Will Trent. Held at Chica Miami, the event was an unforgettable evening filled with media personalities, influencers, and even the show’s cast—including Gina Rodriguez and Ramon Rodriguez, who were thrilled to receive custom embossed leather notebooks.
Luxury Brand Activations That Leave a Lasting Impression
When it comes to brand activations, engaging with guests in a personal and memorable way is key. ABC Networks understood this well, which is why they hired me to provide a luxury personalization experience for their event attendees. Live leather embossing is not just a beautiful art form—it creates a tangible, lasting memory that guests take home, reinforcing their connection to the brand.
During the event, I meticulously foiled names, monograms, and special phrases onto high-quality leather notebooks. Attendees were fascinated by the process, watching as their personalized pieces came to life in real time. Seeing their excitement when receiving a custom-embossed notebook was a true testament to the power of experiential marketing.
They also had the chance to choose their foil color (silver or gold) and to select their desired font — options included my signature calligraphy style and an elegant serif font. Both were equally as popular!
Celebrity Reactions and The Power of Personalization
One of the highlights of the evening was the reaction from Will Trent’s stars. Gina Rodriguez and Ramon Rodriguez were both surprised and delighted by the customization services, requesting multiple personalized notebooks for their loved ones. This type of engagement goes beyond traditional giveaways—it transforms an event into an interactive experience that creates meaningful connections between the brand and its audience. See below for some of their requests:
Why Live Customization is a Must for Influencer and Media Events
In today’s digital world, influencer marketing events require something unique to stand out. Whether it's a product launch, corporate event, or private gathering, offering a bespoke experience encourages organic social media sharing, enhances guest engagement and leaves attendees with a high-value takeaway.
Here’s why live customization is an excellent choice for brand activations:
Memorable & Shareable: Guests are far more likely to post about and remember an event where they received a custom, handcrafted item that they will be able to use for a long period of time.
Exclusive & Luxury Appeal: Personalization adds an elevated, VIP experience to any event.
Brand Awareness & Affinity: Custom pieces serve as long-lasting reminders of the brand, fostering loyalty.
Perfect for Influencer Events: Media personalities and influencers love sharing unique and engaging experiences with their audiences.
Bringing Customization to Your Next Event
This event was a perfect example of how live calligraphy, leather hot foiling, and luxury personalization services can enhance brand marketing. Whether you’re launching a new product, hosting a private influencer event, or looking for an unforgettable corporate gifting experience, live customization is a surefire way to make a lasting impact.
If you're planning an upcoming event and want to elevate your guest experience, let’s connect! I specialize in live event calligraphy, on-site engraving, and leather embossing to create beautiful, one-of-a-kind pieces that guests will cherish.
Visit www.ahandfulofletters.com to learn more about our services and how we can make your next event truly unforgettable. We’re based in Orlando, Florida but offer our services nationwide.
xo,
Valentina, lead artist and owner.
